How to develop an impactful employer brand

Being an employer of choice has many benefits for your company and employees. While many industries are currently experiencing labour shortages, a company with a strong employer brand will enjoy improved employee retention and boost its ability to recruit new talent.

What’s an employer of choice?

An employer of choice is an organization whose culture, employment policies and human resource practices are employee focused. But becoming an employer of choice isn’t easy. To become one, you must implement three key elements:

• 1. Your company must have a clear vision and purpose so that the employee can determine whether their values and vision are aligned with those of the company. If they are, the employee will be better able to thrive in their new work environment.
• 2. As an employer, you must offer your employees maximum support so that they can develop their strengths and apply them in their daily work.
• 3. The most important thing you need to do is recognize your employees’ contributions. Recognizing a good performance or a job well done will allow your company to emphasize the desired behaviours and results.

Why should you become an employer of choice?

A strong employer brand and human resources practices that focus on employee recognition make a company an employer of choice. Indeed, being recognized for their work is worth much more than earning a high salary for many employees. Ensuring your teams feel appreciated and valued is the key to retaining your employees.

Becoming an employer of choice is good for your employees and great for business. You’ll save immensely on the costs of finding and hiring new employees, and those you hire will stay in your employ longer. In an industry such as transportation, where skilled labour is in short supply, employee retention shouldn’t be overlooked.

By defining a strong employer brand, you’ll make your company an employer of choice and help it stand out in a challenging hiring environment. It will also save you money and show potential candidates that your company is a great place to work.